Director at Creditvidya
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Creditvidya.com - Head - Marketing (8-12 yrs)
CreditVidya, a young team of engineers and data scientists with products in the risk assessment and fraud prevention domain, is looking for a marketing lead with the skills and experience to drive the business goals of the fast-growing company. The Head of Marketing will report to the CEO.
Description of the Role :
- Drive CreditVidya's marketing strategy to position it as a thought leader in the alternative data-based lending space through engagement across multiple stakeholders
- Own and evolve the brand personality through content and engagement programs
- Responsible for strategy, planning, execution and achievement of marketing-linked business goals
- Identify and initiate marketing and communications programmes based on stakeholder insights and new opportunities across segments and geographies
- Be the first point of contact for public relations outreach
- Develop and manage content for website, newsletters and other collateral. Work closely with Product and Technology team to effectively interpret and leverage analytics as well as to define, drive, and launch product improvements
- Conduct in-depth analysis to determine campaign effectiveness and to continuously improve marketing initiatives
Desired Skills :
- Must be able to think and act strategically as well as tactically
- Experience in planning and executing marketing campaigns for B2B / technology businesses, content marketing, public relations and / or digital media in India and / or globally in emerging markets
- Results-oriented and a self-starter, with the ability to excel in a lean and rapidly-changing work environment
- Experience of managing multiple stakeholders and partnerships, with demonstrated people skills
- Excellent written and verbal communication skills in English. Proficiency in Hindi and other Indian languages is a plus.
About CreditVidya :
At CreditVidya, we believe in the power of alternate data and technology to help lenders make more accurate credit decisions. We leverage highly advanced Big Data analytics to design fraud detection and prevention, verification and risk assessment tools. Our best-in-class products are redefining the way lenders conduct their business, making them more efficient and profitable. We are focused on improving the lives of everyday Indian consumers and this is what keeps us going!
- CreditVidya is backed by Kalaari Capital and it's clientele list includes leading banks and NBFCs.