CPF India - BD Head - Modern Trade - FMCG/Retail

Job Title - BD Head Modern Trade

Job Profile - General Summary

Modern Trade:

- Identify the Modern Trade space in the market to promote the complete range of products.

- Enable business growth by developing and managing a network of Modern Trade outlets to enhance market penetration and business.

- Activate the ATL and BTL activities like: scheme promotions in all the pitch points.

- Experienced in Frozen Meat & Food segment, especially chicken would be added advantage.

- Manage the teams to enable achievement of pre-set targets.

Job Description:

Hands on Experience in:

Key account Management Strategic Planning Business Development

Channel Management Team Management Training & development

Inventory Management Logistic Management Sales, Marketing & Distribution

Hands on experience in dealing with Indian QSR Chains & Food Processors. Self starter, high level of initiative, service driven, establishes lasting relationships with clients. Previous experience of dealing with frozen meat and food with seasoning & spreads segment preferred

- To handle the business team of all categories in Key Accounts.( Modern trade)

- To achieve the sales expectations, Monitoring and review the sales on a periodic basis.

- To plan and implement promotions to increase category sales and thereby increase the market share.

- Evaluating the promotional activities and taking corrective actions

- Evaluating Joint Business Plan Proposals with potential customers and ensure the same is tracked periodically.

- Budgeting promotional cost and tracking the same.

- Get in touch with National and Regional sales team regularly to ensure smooth transactions with the accounts.

- To implement the special visibility plans as per the guidelines of the HO team

- Coordinate with Company HO team for promo & Budget approvals, Special Visibility plans

- To monitor the availability, visibility & freshness on regular basis, by going through the reports generated by the merchandisers during their visits.

- To take corrective actions on issues raised on the above.

- Building market intelligence and observing the strategies of the all players in the retail industry. Providing constructive recommendations for countering competition activities.

- Monitoring the Fill rates.(Order v/s Delivery).

- Stock controlling: Ensuring the right quantities are maintained at Distributor level, Account DC level and store level via teams

Key Responsibilities :

- Expansion of network at State Levels and New Accounts prospecting, Opening & setting up with proper assortment.

- Possess sound business acumen in developing new business, and customer-need identification,

- Pre-emptive business response to competitor strategy with proven business development skills.

- Strong planning and execution skills along with a systematic approach.

- A team builder to the core and a natural motivator with perseverance and integrity.

Skills / Experience / Specific knowledge required

As CP Group meets the ever-changing expectations and demands of the 21st century, we are looking for bright and creative individuals who are prepared to face the challenges of across the Food Industry.

Technical Skills

Hands-on knowledge of typical Microsoft office software (incl. Word, Excel, PowerPoint)

Language Skills

Fluent English (both spoken and written) is required and multi - lingual would be added advantage.

Personal Profile

- A self-starter with good self-initiative

- Excellent in Negotiation Skills and communication skills

- Aggressive and Proactive in sales and target driven

- High energy, ambitious, good analytical skills and good people skills.

- Good Command and ability to lead a team under any work pressure.

Educational Requirements:

Qualification: Any Graduate/Master Degree - MBA

Major/Subject : Sales and Marketing

Compensation package

- Best in the Industry and as per the calibre of the candidate

About CP India :

CPF India is a subsidiary unit of The Charoen Pokphand Group (CP), A Thai multi-national conglomerate with $35 billion businesses in agro-industry & food, retail and telecommunications.

We strive to maintain our leading position in the agro-industrial and food industry. We dedicate ourselves to providing high quality, nutritious, hygienic and safe products to satisfy consumers' needs in many markets around the world.

As we determine to fulfill the vision of becoming the "Kitchen of the World", we place significant importance on research and development to develop products to meet our customers and consumers- needs as well as improve production efficiency at every step of our operations. We are additionally committed to operating business with environmental friendliness and contribute back to society at large.

CP Values:

We at CPF, follow high ethical standards and use them carefully in conducting the business with concern for consumers, safety and health, environmental conservation for the benefit of society as a whole, and development of new products and services with high quality standards through the use of advanced technology, which ultimately benefit business partners and consumers.

We realize that human resource is the material resource for the success of our Company. We believe, having good and proper working values shall also support the people and the Company in efficiently achieving its target. Hence, we have set forth 6 principles that are derived from our global CP values -- the basic qualities that we wish to instil in our personnel and to strive to bring the organization to achieve the targeted goals.

- Three benefits to sustainability

- Speed and quality

- Simplification

- Adapt to change

- Innovativeness

- Integrity, Honesty and Reciprocity

For more details: Please log in to our website

www.cpthailand.com

www.cp-india.com