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Corporate Communication Role - Hospitality (8-12 yrs)
Functional Experience:
- Should have experience in managing corporate communication for an IPO.
- Have Experience in all areas of Marketing, PR & Communication.
- Have very good experience in working closely with Media.
- Should have good connects with FICCI, ASSOCHAM, PII etc.
- Have experience in driving Corp Messaging strategy across various channels.
- Have experience in Developing & Implementing Localized Marketing communications Programs.
- Have experience in increasing Brand Awareness using ATL/BTL activities.
- Have experience in working with Sales teams on various campaigns to drive leads.
- Have strong understanding of brand development and multichannel marketing concepts.
Key Responsibilities:
- Identification of achievable Marketing and Brand Objective and strategy to reach the same.
- Development of Brand Positioning and Brand Architecture. Evolving and driving the Marketing & strategic brand vision.
- ATL-BTL functions, Yearly Marketing Budgeting, Media Planning & Buying, Branding, Advertising, Promotions, Events & Exhibitions, Public relations, Market Research, Product Launch, Direct Marketing, Digital Media Marketing & other communication activities.
- Development of brochures, catalogues Press Ads, website, digital & social media, radio spot, ad films etc.
- Extensive experience in internal communication & PR; been the advisor to management for external and internal communication including press meets, media interviews, press releases, image management, relationship with journalists etc.
- Major online/web based marketing initiatives.
- Comprehensive Advertising budget determination along with the marketing and communication strategy for the year.
- Brand Management Frameworks: Responsible for the overall coordination and review of long-term policies & strategies.
- Campaign Management: Marketing Management and coordination of corporate marketing and branding initiatives including the development of campaign plans; coordination of the campaign development process; briefing of campaigns to Creative, Social Media & PR Agencies.
- Chief facilitator for all Corporate and branding collaterals viz. Corporate Ads and Films, Brand Ambassadors, Media Buying and Planning, Annual Reports, Product Ads and Social Media plans.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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