Content Strategist/Senior Content Writer - Online Precious Jewellery Brand- Whitefield Location

Role & Responsibilities

- Devise and create an overall content strategy for the brand in sync with the overall brand, marketing, digital and search strategies

- Owner of all the content for the brand- the website, social networks, articles and blogs

- Create evolving content frameworks, which would make the brand and its proposition discoverable across media

- Increase salience of the brand across contextual and related lifestyle platforms, across digital and physical spaces

- Constantly spot trends and devise ideas for effective ways to reach out to defined consumer

- Create an effective and evolving influencer strategy

General Skills :

Passionate for lifestyle as a category

- Creative and ORIGINAL

- Deep interest in digital content writing, key word meta tagging for existing and neo platforms

- New age writing style, contextual to medium

- Teamwork: open communicative personality with multiple interests, transparent and cooperative team player

- Understanding of brand language

- Strong sense of aesthetics, open to feedback, willingness to learn new computer software and other skills

- Working under high pressure to meet delivery timelines

- Can wear multiple hats - Content and Social strategist

Technical Skills :

- Writing for digital (search worthy writing)

- Journalistic capabilities

- Well read and has a knack for reading and curating things across categories

- Personal blog would be desirable

- Good presentation writing and delivery skills

Salary offered: 9 - 10 LPA

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