Commeasure - Online Marketing Specialist

The Online Marketing Specialist will be responsible for coordinating, supporting and executing campaigns through various online marketing channels to drive lead generation in support of corporate goals.

- The specialist will also have a primary focus in the planning, strategy, execution, maintenance and optimization of PPC advertising and its alignment to SEO in support of lead generation for key segments.

- The Specialist must have previous experience in PPC and SEO, as well as email marketing, lead generation, and online content development. This position requires a high degree of collaboration with various internal groups. Innovative thinking and problem solving along with an open and collaborative communication style are critical.

- Familiarity with the following is preferred: email marketing, search engine marketing, social media, pay-per-click campaign management, Google Adwords, marketing systems including marketing automation platform or email marketing system and Customer Relationship Management platforms such as Salesforce.com.

Skills:

- Use PPC to increase qualified leads for market segments.

- Use various software programs, to include Google AdWords, Raven Tools and SFDC, to measure the growth and effectiveness of PPC and to recommend areas of improvement for campaign performance.

- Manage relationship with agency to improve PPC performance, manage spend and launch effective campaigns.

- Effectively manage online projects requests to meet or exceed expectations, and deliver quality work on time.

- Support the maintenance of data quality and segmentation in SFDC and Marketo.

- Support corporate webinar program for increased lead qualification, education and awareness.

- Expand knowledge of basic online Marketing tools, trends and best practices regularly.

- Monitor demand programs with Online Marketing Manager, to recommend changes and improvements for increased demand.

Education:

- B.A./B.S. degree in marketing/business preferred or equivalent years of work experience

Preferred Experiential Background:

- 2+ years of online marketing experience required.

- Ability to work in a fast-paced, demanding environment, with multiple and changing priorities while maintaining strong attention to detail.

- Strong interpersonal and team player skills with an ability to communicate at all levels of an organization both internally and externally.

- Proven written and verbal communication skills, as well as exceptional organizational skills.