Reporting : Exec. Vice Chairman and CEO Relationship internal : All functional heads and employees Responsibilities : - Responsible for creating, implementing and monitoring the marketing & communication strategy plans, budgets, timelines etc. for the organization. PR Campaign - Augment the PR campaign to consolidate market leadership and establish the category itself far more effectively with media, regulators, customers and general public, besides providing contributory articles, industry white papers, research papers, pitch notes, Q&As etc. - Deal promptly with media requests for responses, research, quotes, photos, interviews, especially in case of any crisis. Profile leadership team. - Establish presence and participate at industry events and seminars - Internal communication - create and implement a structured framework for employee communication with focus on employee engagement and establishing the various HR initiatives. Employee engagement - lead in creating programmes for employee engagement for leadership team and effective percolation of important communication by building relevant platforms for the same along with the messaging. Brand Management - Set up the digital and social media outreach for brand building, expert profiling and lead generation campaigns. - Drive the CSR strategy for the organization. Media Planning - collaborating with Digital, Social Media, Print, any other viable medium of communication to ensure consistent messaging - in voice & tonality w.r.t to architecture of Brand - Oversee expansion of corporate branding into different mediums such as fleet branding, machine branding and any future retail points. Experience and Background : - Post Graduation in Mass Communication - Minimum 15 years of experience in marketing communication and media relation. - Excellent written and verbal communication skills About CMS : CMS is India's largest Cash Management and Payment Solutions firm, and the world's fifth largest ATM Cash Management company. With a network spanning over 100,000 ATMs and retail outlets, and managing well over 50% of all cash in circulation in India, CMS is uniquely positioned as the company that literally serves as the 'circulation system' of the country's economy. Clients include all the leading banks in the country, along with financial institutions and top retail chains. CMS was formed in 2009 following an investment by the Blackstone Group to acquire majority stake in certain key businesses of CMS Computers (founded by the late Mr. Ramesh Grover family in 1976). In 2011, CMS Info Systems Ltd acquired Securitrans India Private Limited (SIPL), the second largest cash management company in India, thus consolidating its position as the leading cash management services company in India. In 2015, Asia's largest PE firm, Baring PE Asia acquired 100% stake in CMS Info Systems. Our success can be attributed to one simple strategy: We enable clients to focus on their core businesses by freeing them of vital operational functions. In-depth sector understanding, project management expertise and a deeply entrenched nationwide support network, have contributed to an enviable client roster, which includes all leading banks, top retail chains and well-known insurance majors. For more information kindly log into www.cms.com

Mumbai

CMS Info Systems - Head - Marketing Communication  

CMS Info Systems - Head - Marketing Communication   ,Job Description for CMS Info Systems - Head - Marketing Communication   in CMS Info Systems Limited in  Mumbai for (15-20) years of experience. Apply Now!

Job Description for CMS Info Systems - Head - Marketing Communication   in CMS Info Systems Limited in  Mumbai for (15-20) years of experience. Apply Now!