City Marketing Manager - eCommerce Startup

WHY JOIN URBANCLAP:

Our vision is to use technology and smart processes to structure the highly unorganized services market in India and global markets (Especially emerging markets). UrbanClap aspires to make hiring a service professional as easy and straightforward as Amazon has made buying products.

We are a young, passionate team working on a tough but huge opportunity. We believe there is immense value (akin to serendipity) in connecting customers and professionals looking for each other. We firmly believe in empowering the millions of service entrepreneurs in the country, and enabling them to run their business through a smart phone.

- Market competitive salary, based on fit and profile

- Opportunity to shape the strategic direction of the company

- Making a difference: Impact the lives of our customers and the hundreds of thousands of service entrepreneurs we will partner with

- We have access to an amazing list of advisers and investors that we actively engage

JOB DESCRIPTION:

PRIMARY RESPONSIBILITIES:

Download the UrbanClap android app on your phone and understand the platform before reading further.

We are looking for smart innovative minds to lead our offline marketing and brand building activities in the city. While most of the user acquisition on the platform so far has been digital, our growth plans are very aggressive and now we want to go directly to our users across all mediums.

As our city marketing manager, you will be responsible for getting the UrbanClap value proposition in front of users in the right manner and at the right time.

You will be responsible for

- Creating the offline marketing strategy including both ATL and BTL activities

- Deeply understanding where our target users are present when they need the services and how they currently buy them

- Coming up with creative ways to engage the users and communicate the brand which breaks through the clutter in these traditional mediums

- Designing activities and campaigns to reach users across demographics and service needs. Some example

a) Striking partnerships with offline destinations relevant to our services (ex. Designer stores, hardware store, fitness clubs)

b) Carrying out end to end execution of campaigns from idea to development of concept/creatives, execution of campaign with a team and measurement of results

- Managing all agencies involved - creative, operational, media buyers etc

DESIRED CANDIDATE PROFILE:

- Open to all backgrounds but prefer 1+ years of consulting, marketing, operations, FMCG experience

- Innovative thinking and an attitude to go beyond the tried and tested ways

- Excellent communication and interaction skills

- Strong analytical skills and a data driven decision making mentality

- Ability to work with external parties in negotiation, program management

- Demonstrated leadership of teams and projects - ability to influence and lead both internal teams and external agencies

- Hustle and get things done attitude

- Super organized and a logical thinker

- Entrepreneurial DNA

COMPANY PROFILE:

UrbanClap (Andorid app | www.urbanclap.com) is a mobile marketplace for local services. We help you find and hire the right professionals for your urban needs. Whether you are looking to decorate your home (interior designers), get healthier through yoga (yoga instructors), have candid photos of your wedding clicked (wedding photographers), get a plumbing job done (plumbers) or plan your kid's birthday party (event planners), we are a sure shot destination to meet your needs."