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Management Staff at Cipla Ltd
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Cipla - Group Product Manager (8-10 yrs)
Job Description
Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
Liaison with external agencies to deliver initiatives for portfolio
Accurate management of budgets for portfolio.
Creates and delivers operational plans appropriate to life cycle of portfolio to optimise return for Cipla
Delivery of sales targets
Full accountability for portfolio and delivery of all programmes related to it.
Disease and market understanding to develop customer insights through appropriate techniques/tools
Support and Build team to achieve team goals
Management of external agencies to meet team goals
Acts as portfolio champion to create enthusiasm and focus internally and with external customers and agencies.
Candidate profile
Manage and optimize relationships with all relevant external agencies and patient (and other) groups through development of effective relationships.
Full financial accountability of Advertising and Promotion budgets.
Full understanding and use of key market research approaches and giving recommendations and acting on results that create positive business outcome.
Manage all components of a key portfolio or components of a priority portfolio.
Build and develop strategic forecasting from a robust patient model.
Launch a line extension, new campaign, commercial programme, and/or generic defence.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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