About Company:-  It is a Nigerian multinational telecommunications company headquartered in Lagos. It is 13 years old privately owned telecommunications carrier. Currently operates in four countries in West Africa, namely Nigeria, Republic of Benin, Ghana and C- te d'Ivoire. The company has employed more than 2,500 people worldwide.  Job Purpose:-  The jobholder will be responsible for handling the entire gamut of Marketing function for the National Operations. Will be holding a strategic role within the organization & will be advising the management on all marketing related matters. Will ensure proactive marketing management within the organization, in multiple locations, in order to fulfill the business needs.   Principal Accountability:-  - Product Development: Track product performance and rationalize if necessary to refresh Portfolio  - Brand Operations: Develop positive brand identity using a mix of ATL and BTL Communication  - Trade and Merchandising: Provide adequate sales support with on-ground activation and Visibility  - Subscriber base Management: Develop Customer Value Management programs with targeted promotions to increase usage among users  Key Result Areas:-  - Strategy Plan, develop and lead all aspects of marketing in order to achieve the company's strategic short and long-term sales growth, revenue and profitability goals.   - Drive and implement all marketing activities to ensure on-brand positioning and awareness across all aspects of the marketing mix, inbound and outbound including: brand marketing, lead generation, content marketing, sales ennoblement, public relations, partner and channel marketing, digital marketing, creative services, customer and internal communications, event marketing and social media.  - Heading 4G/LTE business at company's, will be responsible for driving the strategy for company's including product pricing, driving Device Partnerships within the 4G Device eco-system, Network Planning, Movies / Music Content development through partnerships, Brand Positioning, Digital Lead Management and Sales Channel Incentive strategy  - Ensure service offerings remain competitive, complete, and timely.   - Build the web and mobile application development strategy and continue to leverage evolved technology and Internet marketing tools. Research and Information   - Utilize critical marketing and competitive research to segment and define target markets.   - Refine and improve the value proposition and implement the best market-penetration strategy.   - Develop and implement company's marketing strategy via the gathering and analyzing of relevant market research as well as speaking with customers to understand what they need and want.   - Conduct marketing research (gather and measure customer, market and competitor data) to identify and differentiate existing and potential product/service, channel and market segment opportunities for growth.   - Monitor and analyze market and competitor activity, recommending the right course of action for the business.   - Responsible for competitive analysis, strategies and tactics. Product/Service, Direction, Competition   - Develop, implement and coordinate media advertising plans, collateral plans and internet initiatives.   - Determine market needs and generate product/service requirements and definition for development.   - Responsible for services' positioning, packaging, and definition.   - Leverage the business model to expand beyond the core business. Marketing Operations   - Develop a high performing marketing team utilizing both in-house and freelance talent.   - Ensure timely and effective execution of the marketing programs.   - Establish targeted customer value propositions and execute go-to-market strategies across all targeted market segments to meet company's objectives.   - Work closely with the sales department to deliver on the sales targets and support the sales distribution plans with evolved marketing tools and programs.   - Actively monitor marketing results, budgets and revenue forecasts to ensure achievement of goals and forecasts.   - Manage all aspects of marketing planning, budgeting, metrics and reporting, including delivering the annual marketing business plan and operating budget.  Sumit Vaid Sr. Consultant- Talent Acquisition  Interim Management Solutions Pvt.Ltd. New Delhi

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Chief Marketing Officer - Telecom 

Chief Marketing Officer - Telecom  ,Job Description for Chief Marketing Officer - Telecom  in Corporate Consultant in  Africa Others for (15-20) years of experience. Apply Now!

Job Description for Chief Marketing Officer - Telecom  in Corporate Consultant in  Africa Others for (15-20) years of experience. Apply Now!