Chief Marketing Officer - Startup

Company : One of the fastest growing startup organization with very good VC.

Reporting to : CEO & Founder.

Role: Chief Marketing Officer(CMO)

Team : 17 members and counting.

- Responsible for planning, executing and overseeing business development, business growth, marketing and sales initiatives within organisation across 4 cities (Kolkata, Bangalore, Pune and Hyderabad )and later in PAN India basis.

- Works to develop areas such as Affiliation management, Sales management, Product development, Channel development, Marketing communications, including advertising and promotions and market research.

Primary responsibilities :

- Broad base the business affiliations across sectors such as F&B, Health care, wellness, Education etc.

- Set up sales channels through corporates and b2b channel partners.

- Increase revenue generation and profitability.

- Prepare overall marketing strategy.

- Develop programs for b2b and b2c engagements.

- Implement and manage marketing budget.

- Leverage data and analytics to drive insights.

- Modify or redirect business intelligence strategy.

- Oversee and direct the efforts of the marketing team.

- Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth.

- Measure and maintain key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates.

Preferred skills and experience :

- Should be high in networking skills.

- Should have worked in dynamic business environment preferably in start up and/or being important part of companies at high growth stages.