Chief Marketing Officer - Personal Care

- Devise Marketing Strategy and Annual Marketing Plan

- Contribute appropriately as the HOD - Marketing team to the delivery of overall strategic planning and achieve sales and market share objectives of the Company

- Work on marketing Mix, Creative strategy, NPD and portfolio management to ensure delivery of brand objectives - Market share, Gross Margin, Consumer Measures and Brand Financials

- Undertake on- going analysis and review of performance of products, channels, segments and regions to assist in identification of relevant trends, key issues and/or opportunities

- Work with the sales team to develop promotional initiatives to profitably increase market share within budgeted cost parameters

- Monitor competitive brand, communications and product development activities and to actively share key findings internally

- Liaise with advertising/Research/Media agencies to develop campaign and achieve brand objectives

- Co-ordinate with technical/supply chain/perfumers/R &D/manufacturing with regard to cost efficient sourcing and product development

- Ensure right packaging and product design

- Responsible for executing plans to achieve sales plan

- Drive innovation with new product and promotion plans

- Manage BTL marketing activities

- Responsible for the brand and its targeted positioning, coordinating with agency. Drive media strategy to ensure brand message reach

- Manage category budgets for adverting and sales promotion

- Manage and develop team to deliver along with co-ordination with all departments.