iimjobs

.com
Chat

iimjobs
jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
05/01 Sriram Polepeddi
Senior VP - Search & Consulting at TMI Network

Views:11658 Applications:216 Rec. Actions:Recruiter Actions:0

Chief Marketing Officer - FMCG (13-17 yrs)

Hyderabad Job Code: 409939

Purpose

- Constantly analyze external environment, actions of competition, track consumer needs and develop long-term marketing strategies that provide competitive advantage for sustaining profitability

- Work with all internal & external stake-holders to bring alignment with this strategy for deriving envisaged benefits of increased sales, improved profitability and increased brand awareness

Strategic Roles

- Facilitate growth in sales by driving programs that deliver results in line with business objectives

Operational Roles

- Brand management

- Marketing Communications including ATL

- Market Research;

- Sales Management; Category Management

- Product Development

- Distribution Channel Management

- Pricing

- Customer Service

Tactical Roles

- Create a team and be the nexus of all relevant information

- Involve Production, IT, Corp Com, PR, Legal, HR and Finance for supporting marketing plans and for ensuring growth in sales and profitability on a sustained basis

Brief Profile of Prospective Candidate

1998-to-2003 batch of an MBA from a Premier B School ONLY ; should have begun in an FMCG industry and having experience in category/brand management and in market research; should have built marketing strategies and demonstrated increase of sales and brand awareness; should have strategic, creative and financial acumen; strong business intellect to take Organization to next level

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

See more initiative
Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.