Chief Marketing Officer - FMCG

Purpose

- Constantly analyze external environment, actions of competition, track consumer needs and develop long-term marketing strategies that provide competitive advantage for sustaining profitability

- Work with all internal & external stake-holders to bring alignment with this strategy for deriving envisaged benefits of increased sales, improved profitability and increased brand awareness

Strategic Roles

- Facilitate growth in sales by driving programs that deliver results in line with business objectives

Operational Roles

- Brand management

- Marketing Communications including ATL

- Market Research;

- Sales Management; Category Management

- Product Development

- Distribution Channel Management

- Pricing

- Customer Service

Tactical Roles

- Create a team and be the nexus of all relevant information

- Involve Production, IT, Corp Com, PR, Legal, HR and Finance for supporting marketing plans and for ensuring growth in sales and profitability on a sustained basis

Brief Profile of Prospective Candidate

1998-to-2003 batch of an MBA from a Premier B School ONLY ; should have begun in an FMCG industry and having experience in category/brand management and in market research; should have built marketing strategies and demonstrated increase of sales and brand awareness; should have strategic, creative and financial acumen; strong business intellect to take Organization to next level