Chief Marketing Officer - FMCG

Looking for a suitable candidate for the position of Chief Marketing Officer in Kolkata for a leading FMCG company. Candidate must have had an exposure to sales before moving into the marketing role.

Qualification: MBA/PGDBM(Marketing) from any of the Top 20 B-Schools in India.

Job Description:

The candidate will be responsible for both Online and Offline Marketing interventions and his/her job role can broadly be classified but not limited to the following :

Product - Pricing/Promotions/Communication Plan/GTM Plan:

- Pricing Strategy and formulation of Pricing Guideline

- Product Profitability

- Online/Offline Promotion/Schemes for Trade & Consumer

- ATL/BTL/Digital/Social Media Plan

- Overall GTM Plan integrating all the sub-functions of marketing and alignment of Sales function

Category & Brand Management:

- Categorywise Market Share delivery

- Enhancement of Brand Equity and Brand Saliency among TGs

- New Brand Launches and Brand Extensions

- Brand Positioning

Public Relations:

- Formulation and adherence of PR Strategy in consonance with overall Brand imagery

- Representing Organization at various Industry/Press Meets

Innovations & Product Development:

- Market Research/Dip Stick study/FGDs to identify segments

- Product/BrandInnovation to create excitement among TGs

- New Product launches

Revenue & Budgets:

- Product wise/Category wise/Geography wise revenue planning-AOP and delivery

- Budgeting of each Marketing Cost Head

- Putting in systems and processes to control marketing spends with in respective budget.

Strategic Planning:

- Environment Scanning

- Opportunity Mapping to increase market share

- Consumer & Channel Strategy basis existing competitive scenario

- Effective execution of strategic decisions to meet corporate objectives