Looking for a suitable candidate for the position of Chief Marketing Officer in Kolkata for a leading FMCG company. Candidate must have had an exposure to sales before moving into the marketing role.  Qualification: MBA/PGDBM(Marketing) from any of the Top 20 B-Schools in India.   Job Description:   The candidate will be responsible for both Online and Offline Marketing interventions and his/her job role can broadly be classified but not limited to the following :   Product - Pricing/Promotions/Communication Plan/GTM Plan:   - Pricing Strategy and formulation of Pricing Guideline   - Product Profitability   - Online/Offline Promotion/Schemes for Trade & Consumer   - ATL/BTL/Digital/Social Media Plan   - Overall GTM Plan integrating all the sub-functions of marketing and alignment of Sales function   Category & Brand Management:   - Categorywise Market Share delivery   - Enhancement of Brand Equity and Brand Saliency among TGs   - New Brand Launches and Brand Extensions   - Brand Positioning  Public Relations:   - Formulation and adherence of PR Strategy in consonance with overall Brand imagery   - Representing Organization at various Industry/Press Meets   Innovations & Product Development:   - Market Research/Dip Stick study/FGDs to identify segments   - Product/BrandInnovation to create excitement among TGs   - New Product launches   Revenue & Budgets:   - Product wise/Category wise/Geography wise revenue planning-AOP and delivery   - Budgeting of each Marketing Cost Head   - Putting in systems and processes to control marketing spends with in respective budget.   Strategic Planning:   - Environment Scanning   - Opportunity Mapping to increase market share   - Consumer & Channel Strategy basis existing competitive scenario   - Effective execution of strategic decisions to meet corporate objectives

Kolkata

Chief Marketing Officer - FMCG  

Chief Marketing Officer - FMCG   ,Job Description for Chief Marketing Officer - FMCG   in Chrysalis Consulting HR Pvt. Ltd. in  Kolkata for (10-15) years of experience. Apply Now!

Job Description for Chief Marketing Officer - FMCG   in Chrysalis Consulting HR Pvt. Ltd. in  Kolkata for (10-15) years of experience. Apply Now!