Chief Marketing Officer - Financial Services - IIM/ISB/MDI/FMS

We are looking to hire a Chief Marketing Officer role for a large Financial Services organization based in Gurgaon.

Position : Chief Marketing Officer

Job Description :

- In house custodian & consultant on consumer behavior, communication, media, activation and brand

- Provide marketing support to achieve company objectives and strategic initiatives

- Increasing brand equity and ensure relevance and connect of the brand with consumers

- Identify customer and consumer segments for and aid targeting & positioning of appropriate product

- Finalize & Develop Marketing strategy and vision for ATL, BTL and Online activities

- Finalize budgets, plans and calendars of various sub functions (Marcom, Online, ATL and BTL) to ensure ROI for every initiative

- Fine tune or change plans basis competition, market and consumer trends

- Enhance Brand equity

- Strategy, design and implementation of marketing communication and media planning activities

- Monitor and sustain brand health (awareness, consideration and imagery)

- Identify and develop innovative marketing platforms to influence various segments

- Use online and social media to enhance brand equity and achieve business objectives

- Identify and create properties that will enhance brand affinity amongst the marketing segments identified by organization

Candidates from premier B School with 13 to 18 years of experience in managing Marketing and Brand with strong Digital experience.

Please share your updated resumes if the role interests you.

Harveen Kapur Gulati