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26/05 Anish Handa
Managing Partner at Dimensions HRD Consultants

Views:16617 Applications:281 Rec. Actions:Recruiter Actions:7

Chief Marketing Officer - Financial Services - IIM/ISB/MDI/FMS (13-18 yrs)

Delhi/NCR/Gurgaon Job Code: 455509

We are looking to hire a Chief Marketing Officer role for a large Financial Services organization based in Gurgaon.

Position : Chief Marketing Officer

Job Description :

- In house custodian & consultant on consumer behavior, communication, media, activation and brand

- Provide marketing support to achieve company objectives and strategic initiatives

- Increasing brand equity and ensure relevance and connect of the brand with consumers

- Identify customer and consumer segments for and aid targeting & positioning of appropriate product

- Finalize & Develop Marketing strategy and vision for ATL, BTL and Online activities

- Finalize budgets, plans and calendars of various sub functions (Marcom, Online, ATL and BTL) to ensure ROI for every initiative

- Fine tune or change plans basis competition, market and consumer trends

- Enhance Brand equity

- Strategy, design and implementation of marketing communication and media planning activities

- Monitor and sustain brand health (awareness, consideration and imagery)

- Identify and develop innovative marketing platforms to influence various segments

- Use online and social media to enhance brand equity and achieve business objectives

- Identify and create properties that will enhance brand affinity amongst the marketing segments identified by organization

Candidates from premier B School with 13 to 18 years of experience in managing Marketing and Brand with strong Digital experience.

Please share your updated resumes if the role interests you.

Harveen Kapur Gulati

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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