Delivery Leader at Rinalytics Advisors
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Chief Marketing Officer - Education (9-22 yrs)
- Feeling the entrepreneurship fire within. Come jump on to the start-up wagon and contribute in shaping up an organization.
- We are looking for fiercely passionate marketers to drive the marketing efforts of our company.
- Do you have the ability to accurately translate data into insight and with a unique blend of industry expertise and analytic prowess- Then read ON!
What You'll Do :
- Analytics: Utilize data-driven decision making to improve the performance of client marketing and business development efforts. Prioritize initiatives based on highest potential impact
- Brand and content, acquisitions.
- Consumer/B2C marketing: Develop fantastic and attractive B2C marketing initiatives including events, partnerships, promotions, campaigns and loyalty, gamification etc
- Impact on Revenue and market share growth: customer life cycle management, and building marketing capability & spend, Track-and-measure effectiveness
- Go-to-market strategy: positioning & branding
- Strategic planning: Develop marketing strategies based on strong analytics (including on costs, conversion, retention, LTV and ROI), set and meet deadlines in a fast paced environment
- Management and leadership: Lead a large and growing team of Marketing Managers and Senior Managers to execute on marketing and business development strategies
What You Need To Know/have :
- 10 - 12+ years of marketing experience, preferably in a fast-paced startup environment or a larger company with a strong entrepreneurial culture, with a Master's degree from premier institute.
- Experience with product marketing including marketing strategy, product positioning, brand strategy and user research
- Demonstrated success in designing and delivering on marketing strategies and programmes, in both B2C and B2B environments and/or marketing/advertising agencies / Telcos / Retail / ecommerce / CPG if possible
- Experience making data-driven marketing and sales decisions using surveys, focus groups, A/B testing, and other analytical tools, and demonstrated business sense and intuition through successful marketing projects at scale
- Extremely adaptable to change and ability to execute quickly, leveraging a team
- A track record of having attracted, hired and/or managed and developed a large, high-performing team
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