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03/05 Manisha
HR Consultant at Spectral Consultants

Views:3844 Applications:297 Rec. Actions:Recruiter Actions:50

Chief Marketing Officer - Education (12-15 yrs)

Mumbai Job Code: 142649

Hiring For One of the Leading Education Group based out of Mumbai.

Job Description

- Conceptualize an effective sales and marketing strategy encompassing all elements from lead generation, brand management, campaign execution - planning to closure, for all centers of the organization in an integrated manner entailing different competencies of the organization.

- Map potential market segments in line with organizational competencies

- Map the ongoing brand management process and conceptualize steps to optimize/augment its effectiveness.

- Effectively implement the go-to-market strategy as per the integrated marketing along with Centre and Zonal leads thus maximizing the efforts from the sales efforts.

- Effectively manage S&M budget to optimize per conversion spend for all Sales & Marketing engagements.

- Effectively execute the marketing strategy and lead the marking efforts through conferences, social media, SEO, web events and other on B to C field channels.

- Effectively track all ATL & BTL engagements and optimize efforts to maximize results for sales efforts.

- Timely and effectively execute all elements branding/Media/PR/Advertising plan of the organization to maximize yield from the spend.

- Strategize steps to leverage more out of current PR/Media alliances and steps to garner newer alliances basis dynamic market/centre environments.

- Client Relationship Management:

- Effectively achieve revenue in customer conversions via structuring the interface with customer pool through various direct and indirect means.

- Work with centralized sales teams to fortify strategic account/corporate/RWA relationships by designing and implementing the gold plating strategy or handling such strategic accounts.

Interface with external vendors/ SEO operators/ Content management/Web management/ PR and Brand management agencies for all elements pertaining to the execution of the sales and marketing strategy.

Desired Profile:

- MBA/MS in Marketing/Sales/Marketing management as a full time course.

- 12-15 Yrs, primarily in Business Development, sales management and Brand Management in Education industry

- Person should be inspirational, manipulative and has the drive to achieve.

- Communication and people skills are also important aspects of the job.

- The person fulfilling this role should be self-starting, competitive, imaginative, direct, influential, persuasive and self-confident

Interested candidates can send across their updated resume on manisha.a@spectral.in or call Manisha at 09911163238

Team HR, Spectral Consultants
www.spectral.in

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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