Job Description :   Position : Chief Marketing Officer  Years of Experience Required : 8 Yrs .- 15 Yrs. (Should have relevant Exp in Digital Marketing + Branding )  Industry : Internet / Ecommerce  Education & Qualification Requirement : MBA from reputed Institute  Key Responsibilities :  - Build and manage the brand marketing function  - Strategize, develop and execute multi-channel brand marketing and promotional programs that support brand ethos.  - Manage ATL, BTL, onsite creative and campaign management activities to drive fashion branding  - Activate and manage a robust fashion PR program with fashion influencers.  - Regularly track and monitor customer perception and improve metrics  - Act as an authority and promoter of the Brand, ensuring consistent brand expression through all consumer and cultural touch points, both external and internal.  - Develop and execute a rolling 3 month marketing and promotional calendar to drive traffic, profitable sales, and engage the target customer with the brand.  - Develop and direct measurable multi-channel, cross-channel, channel-specific, product, promotional, and cause-related marketing programs that tie back to brand strategy and business goals.  - Ensure fashion/product relevance to timing, Big Ideas and Merchandising Point-of-view.  - Facilitate integration of marketing, merchandising, product development and other departments as appropriate, to fully develop Big Ideas.  - Employ a variety of communications tools: print advertising, public relations, visual merchandising, direct marketing, strategic partnerships, events marketing, on-line, viral marketing, cause-related, local/community initiatives.  - Develop, optimize and track annual brand marketing budget.  Desired Skills and Experience :   Skills Required :  - Strong understanding of brand building and its impact on business P&L  - Deep consumer orientation and ability to convert consumer speak to - business relevant actionable insights-   - Experience in handling Communication, Market Research and Media planning Agencies  - Strong communication and influencing skills  - Exceptional people management capabilities

Delhi NCR

Chief Marketing Officer - eCommerce 

Chief Marketing Officer - eCommerce  ,Job Description for Chief Marketing Officer - eCommerce  in TalPro in  Delhi NCR for (8-15) years of experience. Apply Now!

Job Description for Chief Marketing Officer - eCommerce  in TalPro in  Delhi NCR for (8-15) years of experience. Apply Now!