Chief Marketing Officer - BFSI

Role: CMO

Level : Top Management

Location : Bangalore

Area of Operation : Pan India

Reporting To : CEO

Purpose of the role :

Developing the overall marketing and communications strategy in association with the strategic initiatives head; implementing the strategy by leveraging effective advertising, communications & promotional campaigns through suitable marketing channels to drive JFS's brand building.

Key Working Relationships - Internal Corporate Team :

- Head Strategic Initiatives- To suggest appropriate Products and Marketing strategy

- Top management Team- To review implementation of marketing initiatives

- Business Heads, Zonal Heads- To take inputs for design of Market initiatives

- Regional and Branch Heads- To take inputs for design of Marketing initiatives and review implementation of ongoing initiatives

- Field staff- To take inputs for design of Marketing initiatives and review implementation of ongoing initiatives

Key Working Relationships - External :

- Industry Bodies- Brand building, Business Intelligence & Personal Development

- Vendors- Selection and negotiation, onboarding and supervising delivery as per laid down standards

- Customers - CRM, Customer insights, providing strategic inputs to Zone and Corporate, gaining customer insights

Key Responsibilities :

Social :

- Community Development: Leading and managing the branding and branch merchandising support efforts for all Jana Centers

Financial :

- Supporting Sales

- Ensuring the organization corporate brand and positioning is in line with the overall organization vision and strategy.

- Leading the creation, development and implementation of the product marketing for retail and enterprise products

- Cost Management: Preparing the annual marketing budget and managing it in a cost effective manner

Customer - Creating Brand Awareness :

- Ensuring effective identification platforms for JFS's branding and promotion initiatives.

- Defining and implementing the digital and social marketing strategy for JFS

Process - Implementation of marketing strategy :

- Leading the evolution and implementation of effective promotion strategies to support sales initiatives. Defining and implementing branding guidelines for external and internal usage of the brand.

- Evaluating and identifying vendors, media, advertising agencies/ channels/ partners for developing long-term relationships

L&OD :

- Support HR Communication

- Collaborating with Human Resources to craft and implement the internal communications strategy for the firm.

- Providing consulting on messaging to employees on critical Human Resources initiatives.

- Talent Development - Managing the team reporting to this role by evaluating performance of team members, providing feedback on an ongoing basis, identifying development needs and coaching them to ensure ongoing capability development

Pre-requisite Requirements :

- Post Graduate in Marketing

- Prior BFSI experience in similar role. Minimum 10 years

- Domain knowledge - High degree of understanding of marketing in a Banking environment

- English spoken and written at a high level of proficiency

Competencies required : Compelling Communication, Cultivating Networks, Customer Focus, Leading Change, Talent Orientation, and Coaching