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30/09 Ritu Khattar
Owner at Quest Executive Search Services

Views:5688 Applications:182 Rec. Actions:Recruiter Actions:36

Chief Marketing Officer - Asset Management Firm (13-18 yrs)

Mumbai Job Code: 262411

Chief Marketing Officer- Asset Management Company

Reports to CEO

Reportees : 11

Specific Responsibilities :

- Understand the group branding and marketing philosophies and business strategy for creating its marketing strategy

- Garnering insights and understanding of the Asset Management business, steeped in the context of Indian consumer and the competitive environment

- Developing & getting consensus and sign-off on the marketing & communication annual operating plans, budgets, strategy and initiatives.

- Being a brand custodian, in the context of brand architecture.

To create winning Marketing strategies. This will include:

- Brand strategy and Positioning

- Partnering product ideas and research strategy

- Internal and external Communications

- Consumer, Brand and product Research

- Strategies to attract, retain and grow customers (CRM, up sell...)

- Driving channel support through BTL activities

- Drive the digital marketing strategy

- Timely drive implementation of the initiatives and strategy through the team supporting business achievement

- Relationship building with Media, Advertising, Branding, Research & PR agencies for driving maximum mileage for the business

- Signing up contracts and monitoring performance of Advertising, PR and research agencies and help creating best visibility and reach

- Interacting with the product head & CEO for new product launches strategy

- Interacting with the CEO & Channels Heads for understanding channels needs and designing penetration and visibility needs to implement the same and support in achieving business results

- Take feedback from the business heads & customer teams to improve fund presence

- Motivate, coach the team for preparing second line and retain them

Key Performance Indicators :

- Brand presence, visibility and penetration

- Business Achievement

- Customers feedback

- Budget adherence

- Brand Health, across all pre-identified parameters

- Product launches

We are looking for candidates who have strength in retail marketing especially in digital and online marketing with a view to enhancing the reach to customers. Candidates should have worked in enhancing the penetration of product in multiple geographies within India with a focus on creativity and customer insights. Preference to candidates from FMCG, telecom, retail and retail financial services.

Qualification : MBA or equivalent degree

Years of Experience : 15-20 years

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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