Category Marketing Manager, Bengaluru  Our client's Fashion team is seeking a creative, analytical, and highly motivated Category Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience. This role will drive invention and improvements in the overall look, feel, and navigation of the site, provide guidance to the development of the category's editorial content, style guidelines, and merchandising calendar, create marketing programs to acquire new customers, and develop innovations in customer experience.  Top Skills:  The ideal candidate must be able to think and act both strategically and tactically, be an innovative leader who is data driven, an effective communicator, capable of handling multiple projects at once, thrives in a rapidly-changing environment, and has strong communication and people management skills.  Roles & Responsibilities:  - Own projects with considerable scope and/or complexity with significant impact on customer experience and the business   - Own all key traffic drivers for the category, and work as a category advocate with central traffic teams   - Possess a deep understanding of all traffic-driving mechanisms (Search, Affiliates, Email, SEO etc.) and actively engaging in optimization of those channels for the business.   - Work with cross functional teams and internal teams, including technology teams, to define, drive, and launch improvements to the shopping experience.   - Own creation of marketing programs, and multiple key traffic drivers, to acquire new customers.   - Conceptualize, design and execute online and offline marketing initiatives to extend awareness of our products on and off.   - Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisition and authority   - Conduct in-depth analyses to determine program effectiveness and to continuously improving programs and site initiatives  - Develop the category's editorial direction, style guidelines, merchandising calendar, promotions, and coop packages.   - Understand and use merchandising and customer-facing metrics to guide decision making.   - Present to senior management externally and internally   - Meet business goals while ensuring a top-notch customer experience  Skills & Experience:  Basic Qualifications:  - Proven track record of customer obsession.  - Demonstrated ability to think both strategically and tactically.  - Ability to prioritize in an ambiguous environment.  - 4+ years of overall work experience with 2+ year experience in marketing/product management.  - Demonstrated ability to formulate data-driven decisions that lead to results.  - Demonstrated ability to conceptualize, manage, and prioritize multiple projects.  - Exceptional interpersonal, communication (spoken and written) and influencing skills and an ability to navigate a complex and unstructured cross-functional environment.  - BA/BS/B Tech, MBA Degree Preferred

Bangalore

Category Marketing Manager - Fashion eCommerce 

Category Marketing Manager - Fashion eCommerce  ,Job Description for Category Marketing Manager - Fashion eCommerce  in CareerNet Consulting in  Bangalore for (2-4) years of experience. Apply Now!

Job Description for Category Marketing Manager - Fashion eCommerce  in CareerNet Consulting in  Bangalore for (2-4) years of experience. Apply Now!