Category Manager - Tyre

A RENOWNED TYRE COMPANY IS URGENTLY LOOKING FOR PRODUCT MANAGER / SR. MANAGER CATEGORY FARM

Qualification- MBA

Experience – 5-7 yrs in Sales / Marketing

Location: Maharashtra

About the Company:

Our client has run up to be one of the best tyre manufacturers in the business. They not only make trailblazing tyres, but also market tubes and flaps.

Job Profile:

1. PROFITABILITY: To ensure that profitability targets are met in each product segment.

2. NEW PRODUCT DEVELOPMENT:

- Interaction with R&D for adhering to consumer requirements, timelines and customer inputs.

- Monitor the designing of new products through competitive intelligence and phasing out, planning decisions.

- Develop market-wise product portfolio (Rep sales, OE, Exports) and give design inputs to R&D based on consumer insights.

3. PRICING:

- Calculate landing price vis-à-vis competition & benchmarking with the best in class.

- Determine competitive yet profitable pricing strategy for products and revise rates of old products.

- Develop the price model and portfolio strategy for new products

4. SALES:

- Monitor the continuous improvement of market share and meeting of targets through follow up with all RMs, ZMs and ZBMs.

- Execute marketing & sales promotion initiatives through product promotion, Road shows, TVCs, BTL activities, schemes and discounts.

5. MARKET RESEARCH: Analyze market trends based on consumer insights, sales volumes, requirements and satisfaction levels of dealers.

6. FORECASTING: Gauge product demand based on seasonal factors, potential and capability to sell & liaison with logistics dept for adherence to demand targets.

7. STRATEGIC: To explore outsourcing options and seek partners to meet demands, develop strong customer initiative programs and overall strategy to position CEAT as a preferred brand

In case you are not interested, please forward this mail to your friends who may be interested / provide us with their references and we shall get in touch with them

HR TEAM
V4 Solutions Staffing Firm
Website: www.v4solutions.in