1. Plan and develop category and consumer concern expertise with clearly defined short-term and long term brand(s) goals  2. Design processes and measures to enable building detailed consumer understanding and strong consumer insights  3. Lead, co-ordinate and secure buy-ins from all relevant stakeholders including agencies and deliver brand(s) objectives  4. Build self and team capabilities on structuring, strengthening and delivering an 'outside-in' thinking  5. Manage the productivity of the marketing plans and projects.  6. Monitor, review and report on all marketing activity and results.  7. Determine and manage the marketing budget.   8. Liaison with media and trade activation team to design the appropriate media plan and trade scheme  9. To design the strategy for the brands in conjunction with the Brand Manager  10. Evaluate the key contributors (big ticket activities) that would strengthen the brand recall and enable trials  11. Evaluating and recommending the brand positioning if required  12. Designing (along with brand manager) the brand communication for existing brands  13. Implementing pilot projects which would lead demand generation  14. Prepare SOP and SLAs for projects which have multiple stakeholders  15. Liase with sales team and align them to the brand objectives for the month/quarter  16. Work with innovations team for smooth integration of new launches and faster acceptance in the market

Mumbai

Category Manager - OTC 

Category Manager - OTC  ,Job Description for Category Manager - OTC  in Strikeitrite Managment Consultants Pvt Ltd in  Mumbai for (5-10) years of experience. Apply Now!

Job Description for Category Manager - OTC  in Strikeitrite Managment Consultants Pvt Ltd in  Mumbai for (5-10) years of experience. Apply Now!