Education & Experience Required-

Job Description:

- MBA from Premier Institute

- Min of 12 years experience.

- Category management experience in tablet

- Strong IT/mobile phone industry track record

- Strong inter-personal and communications skills

- Thought leadership, ability to lead in matrix organization, strategic thinker and respected internally

- Demonstrated ability to lead and drive change across multiple countries and function

Role Description: The category management function defines and manages the product offering, positioning, and pricing across the Product life Cycle of a given portfolio, guiding the sales teams on such product related dimensions. They are responsible to plan the business objective for a specific portfolio, and to achieve this plan through on going adjustments of the product related decisions.

- Acts as the lead expert in competition product knowledge in all dimensions (product knowledge, pricing, marketing, customer requirements).

- Communicates, briefs, supports sales force on product strategies. Defines demand generation priorities at strategic and tactical levels in partnership with the Marketing function.

Market and Product Expertise – Product Life Cycle management

- Assesses customer trends and competitive landscape that impact product configurations

- Solicits critical input from sales teams and partners to identify product strength, functional or positioning challenges

- Expertly integrates product launch initiatives and market campaigns to leverage active marketing programs

- Drives efforts to capture end-customer purchases to new generation products

Business Planning and Management: Pricing Advocacy - Forecasting & Reporting - Business Control

- Integrates market, product, sales, and finance information to maintain a precise business plan for the product / geographical area covered.

- Provides, Reviews and Commits, on an on-going basis the business results in its various dimensions (revenue/margin/shipments)

- Applies expertise to consistently drive to an optimum configuration of product positioning, competitive pricing, product mix and promotional activities, inline with defined business plan.

- Actively engages with and drives sales forces to ensure that short/mid-term selling activities reflect product availability, and Go-To Market strategies, and optimizes revenue and profit for the product line, during all product life phases (launch, end of life, product transition…)

- Ensures overall margin achievement by balancing profit/loss across all category products and customer segments.

Product Line development through Education, Communication, Sales Support, Partnerships.

- Lead business partnership with key external partners of the IT industry, to further develop the business in compliance with specific business objective

- Educates local sales force on products and key positioning messages to generate interest and gain mind-share.

- Depending on sales coverage, support sales force during meeting with end-user customers, channel partners in relation to business development and pricing actions.

Kindly mail me updated resume ASAP or call me at below contacts.

Kanchan Agarwal
Manager Talent Acquisition - IT Applications
New Era India Consultancy Pvt Ltd | www.neweraindia.com
Dir: 011 - 40888409 | Mob : +91 8130928489 |
http://recruiters.naukri.com/profile/KanchanTheRecruiter
LinkedIn: http://in.linkedin.com/in/connect2kanchan
New Era India Consultancy Pvt Ltd, E 156 , 1st Floor , Kalkaji, New Delhi

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