Role : Category Head-Nutrition
Function : Marketing - Category Management/ Innovation
Industry : Pharmaceutical/ Consumer Healthcare
Company : Leading MNC
- MBA/PGDM (specialization in Marketing) preferably with degree in Pharmacy
- 7-10 years in PHARMA industry, with good understanding of Nutrition Category
- Location: Mumbai
- Actively drive Brand Innovation to develop new products/formats to augment the Brand presence in the category.
- Develop short & long term marketing strategies
- Develop and execute innovative promotional inputs to improve sales and market share as per the brand objectives both through advertising & below-the-line (BTL) activities.
- Monitor/track the monthly performance of brands and budgets; deliver the objectives in terms of Sales, Profit margins and Market Shares.
- Prepare creative/media plan briefs for the brand and co-ordinate & evaluate lead implementation with the advertising agency for brand support.
- Prepare brand Market Research (MR) briefs for Usage & attitude studies/Brand Tracks or other customized research.
- To study/monitor AC Nielsen/IMS data on monthly basis for the brand & category and present management reports.
- Evaluate packaging / pack and pricing options on regular basis benchmarking the brand to the category/competition.
- Communicate market strategies and support stakeholders.
- Carry out market/field visits to oversee implementation of marketing activities.
- Coordinate with distribution, production planning, manufacturing, and finance to ensure timely availability of products.
- Manage relationship with other external agencies,
This job description is intended as a representation of the primary responsibilities of and qualifications for this position. The job description is not intended as inclusive of all duties an individual in this position might be asked to perform or of all qualifications that may be required either now or in the future.
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