CarDekho.com - Manager - Social Media

Social Media Manager ( Facebook, Twitter,you tube,Instagram,Pinterest)

Essential Duties :

Manage Social Media marketing campaigns and day-to-day activities including:

- Curate relevant content to reach the company's ideal customers.

- Create, curate, and manage all published content (images, video and written).

- Monitor, listen and respond to users in a - Social- way while cultivating leads and sales.

- Conduct online advocacy and open stream for cross-promotions.

- Develop and expand community and/or blogger outreach efforts.

- Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).

- Design, create and manage promotions and Social ad campaigns.

- Compile report for management showing results (ROI).

- Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.

- Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.

- Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.

- Monitor trends in Social Media tools, applications, channels, design and strategy.

- Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.

- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.

- Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Qualifications and Experience :

- Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.

- Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).

- Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.

- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.

- Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.

- Maintains excellent writing and language skills.

- Enjoys a working knowledge of the blogging ecosystem relevant to the Company's field.

- Displays ability to effectively communicate information and ideas in written and video format.

- Exceeds at building and maintaining sales relationships, online and off.

- Is a Team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).

- Makes evident good technical understanding and can pick up new tools quickly.

- Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of - Search and Social.

- Possesses functional knowledge and/or personal experience with WordPress.

- Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

About Us :

GirnarSoft, an ISO 9001 certified company, is a business value focused IT company working on offshore products and outsourced software development.

We have our market Leading Brand - Cardekho- which is ranked as #1 Auto portal in India with the other associated brands - Bikedekho-, - Pricedekho-, - Gaadi.com-, - Collegedekho-, and - Tyredekho- vying to enviously position themselves as well.

GirnarSoft has raised USD 50 Million with funding led by Hillhouse Capital with participation from Tybourne Capital and Sequoia Capital. Mr. Ratan Tata has also invested in us in his personal capacity. Our growth story has also been endorsed by HDFC bank.

In the last 7 years Girnarsoft has carved a niche in its business field, and is valued over $300+ Mn Dollars

We have ambitious growth plans: our vision is to be a Multi-Billion $ company by 2021, and are looking for astute professionals like you to lead us on to our success.

Girnarsoft is the brainchild of 2 IIT Engineer brothers, Mr. Amit Jain (CEO and Co-Founder) and Mr. Anurag Jain (COO and Co-Founder)

We are today a strength of 1400: with our determined growth plans our strength will almost double in the next year

Our management has a string of professionals from IITs, IIMs, XLRI, ISB and so on, with experience in top companies, both MNCs and Indian giants.