Upgrade to Pro Member
CaratLane.com - Manager - Email Marketing (3-7 yrs)
Location : Mumbai
Roles & Key Responsibilities :
- Create and drive the editorial and email marketing calendar.
- Manage email marketing campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting and optimization.
- Measure the success of email marketing campaigns using relevant metrics; document success stories, A/B test results and share inputs to relevant teams for continuous improvement.
- Work closely with the content and creative team to come up with high converting and engaging email marketing campaigns.
- Segment our emailing list based on behaviors like email engagement and website interactions.
- Own email acquisition targets and launch campaigns to grow our email base organically.
- Continuously monitor and identify new trends, best practices and implement them.
- Drive new leads by promoting relevant content through email, blog, social media and content promotion platforms.
- Nurture existing leads through an effective drip email marketing campaign.
Salary Range: 8 - 15 LPA
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
