Manager-HR at CaratLane Trading Private Limited
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CaratLane.com - Email & Content Marketing Manager (2-6 yrs)
ROLES & KEY RESPONSIBILITIES
Create and drive the editorial and email marketing calendar
Manage email marketing campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting and optimization
Measure the success of email marketing campaigns using relevant metrics; document success stories, A/B test results and share inputs to relevant teams for continuous improvement
Work closely with the content and creative team to come up with high converting and engaging email marketing campaigns
Segment our emailing list based on behaviors like email engagement and website interactions
Own email acquisition targets and launch campaigns to grow our email base organically
Continuously monitor and identify new trends, best practices and implement them.
Drive new leads by promoting relevant content through email, blog, social media and content promotion platforms
Nurture existing leads through an effective drip email marketing campaign
DESIRED SKILLS & EXPERIENCE
3+ years of experience in e-mail and content marketing
Strong analytical bent of mind with a love of numbers.
Must have an eye for good design and great communication skills
Hands on experience with blog, marketing automation softwares and email marketing tools
Basic knowledge of HTML will be an added advantage.
PREFERRED QUALIFICATIONS
MBA from a reputed institute with a computer engineering background would be preferred
LOCATION : Mumbai
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