Experience- 5 to 10 years

Salary offered - 6-10 LPA

Location- Chennai

Job Description:

CAMS is seeking an experienced and results-oriented Manager to build awareness and reputation of the company and its group companies by managing corporate identity and executing targeted external and internal communication and other brand building initiatives. Shape narratives for key stakeholders with focus on regulators.

Responsibilities:

Directs and contributes to the creating, planning, and implementation of all marketing programs, including message development, direct mail campaigns, one-on-one telephone solicitation, special events, and trade show marketing and other strategies and tactics.

Lead in designing and driving the CAMS corporate brand building agenda. Manage corporate identity, define & implement corporate brand positioning including visual identity.

Construct and implement the brand building activity tracker in collaboration with Senior Management team activities targeted at ecosystem players, influencer groups, communities with voice.

Execute CAMS and group companies brand initiatives using PR, advocacy, BTL communications, digital and social media through press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content and speaking proposals, events and awards.

Manages the editing and delivery of internal and external communications.

Responsible for the maintenance and development of the CAMS website.

Explores and makes recommendations for new initiatives, new member benefits, and new program development.

Create leadership communication to support and build positive image of the company and support regulatory affairs initiatives.

Drive the brand salience among digital natives support offline and on line social media activities.

Manage the internal brand building through employee engagements activities in collaboration with HR leading to attracting and retaining human talent.

Skills Required:

Creative flair and enthusiasm for new ideas and concepts.

Exceptional writing and content creation skills.

Ability to set priorities and manage multiple projects simultaneously.

Attention to detail and accuracy.

Structured though process

Demonstrate good skills in advising and influencing stakeholders on different communications strategies to engage employees.

Professional requirements :

Proficient in handling internal / external communication activities and prioritising against tight deadlines.

Experience in selection and managing execution partners such as PR, Digital and creative agency for agreed SLA.

Experience in designing & executing PR, Events and BTL led communication strategies rather than ATL in financial services, IT and ITES sectors.

Own and lead campaign design and delivery both to meet ROI.

An out of the box thinker with the flair of charting out corporate communication and branding strategies.

Experience in Corporate Brand Building role in a corporate house.

Industry:Banking / Financial Services / Broking

Functional Area:ITES, BPO, KPO, LPO, Customer Service, Operations

Role Category:Back Office/Web/Transaction Processing

Role:Assistant Manager/Manager-(NonTechnical)

Desired Candidate Profile

Please refer to the Job description above

Education-

UG:Any Graduate - Any Specialization

PG:MBA/PGDM - Any Specialization, Advertising/Mass Communication, Marketing, M.A - Communication,
English, Journalism, PR/ Advertising

Doctorate:Doctorate Not Required

Company Profile:

Computer Age Management Services Pvt. Ltd.

CAMS is 29 year old company which is professionally managed and owned by Institutions. HDFC Group, NSE Strategic Investments ltd and Acsys Investments are the major share holders of this company.

CAMS is a platform based service provider for Mutual Funds, Insurance companies, Banks, NBFCs. It also offers IT services through its 100% subsidiary, Sterling Software Pvt. Ltd (SSPL) renowned for IT Products powering Mutual Fund Industry in India. The Company's products are used extensively by Asset management companies, CAMS (India's leading MF RTA), Distributors. The product range is extensive covering areas of customer acquisition, account set up, transaction processing, customer care services, Commission processing, reconciliations, online services, mobile apps, sms based services, call center services. CAMS technology platform and services to Mutual funds are mature and compare with international markets.

CAMS Insurance Repository Ltd and CAMS Investor Services Pvt Ltd are two other subsidiaries of CAMS.

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