This opening is with one of the largest Banking/Insurance Players in India   Job Description:   - Define and develop the business and marketing objectives and annual strategy for building incremental business   - Customer segmentation basis demographics & policy parameters   - Design & execute annual marketing calendar (including occasions) for customer cross-sell / up-sell / referral programs for pre-defined customer segments.   - Work towards improving customer reach, lead % & lead quality   - Achieve cross sell lead target month on month   - Monitoring and reporting campaign effectiveness & lead generation   - Develop process for leads distribution basis   - Track the lead funnel & ensure desired level of appointment generation from leads   - Drive respective sales channels for lead / appointment closure & sales diary updation (leads & references)   - Achieve lead closure %, EPI, NOP target   - Coordination with key business partners to deliver objectives   - Adherence to operational processes   - Adherence to accounting (billing & payment) processes   - Email / sms marketing Agency & partner management & Performance   - Knowledge of all processes for Brand, Accounting, Risk, Audit and IRDA compliance   - Follow all laid down processes and compliance norms (Internal & External)   - Spends and Provisions Tracking & Reporting   - Base segmentation & target group identification   - Development of customer communication   - Campaign management   - Persuasive to drive sales channel for conversions   - Target & business achievement orientation   - Analytical bent of mind   - Working with multiple teams & multiple tasks   - Cross sell management   - Increasing relationship value of the existing customers by generating incremental business- through cross-sell, up-sell & referrals. Ensuring lower cost of acquisition for incremental business.   - Define and develop the business and marketing objectives and annual strategy for building incremental business (NOPs & EPI)   - Design & execute annual marketing calendar (including occasions) for customer cross-sell / up-sell / referral programs for pre-defined customer segments   - Work towards improving customer reach, lead % & lead quality   - Coordination with key business partners to deliver objectives   - Achieve cross sell lead target month on month   - Monitoring and reporting campaign effectiveness & lead generation   Qualification and experience:   - MBA from premier B-School   - 3 - 4 years of experience in campaign management experience

Mumbai

Campaign Management - BFSI 

Campaign Management - BFSI  ,Job Description for Campaign Management - BFSI  in Its All About People Pvt. Ltd. in  Mumbai for (3-4) years of experience. Apply Now!

Job Description for Campaign Management - BFSI  in Its All About People Pvt. Ltd. in  Mumbai for (3-4) years of experience. Apply Now!