We are hiring for the position of Campaign Management-Analyst, in top most management consulting firms for Bangalore location.

IMPORTANT POINTS:

1. Excellent Exposure towards Campaign Management

2. Compulsory work experience on any of the software tools unica, eloqua, marketo.

3. Irrelevant cvs will not be entertained.

Please find below JD for the same.

Campaign Management

Position Title: Analysts

Job Description As part of the team, this exciting and interesting position will lead strategic initiatives across marketing organizations. Implementing these initiatives will create tangible economic, stakeholder or environmental for clients. Specific responsibilities include

- Architecting requirements, analysis & providing marketing insight in other phases across existing and identified marketing programs ensuring delivery on planned value

- Creating the next generation of marketing capabilities for clients across digital and other channels to deliver innovative marketing solutions

- Assessing marketing capabilities to design roadmaps, both process & technology, enabling the CMO to deliver on marketing objectives optimizing operating expenses against marketing spend.

- Playing a key liaison role during technology implementation, proving direction and requirements clarity and testing new and enhanced capabilities, prior to release into production.

- Contributing to developing ’s marketing capabilities, thought leadership & assets.

This position requires a person of strong conceptual & problem-solving skills with a proven background of creating & implementing marketing value. Ability to seamlessly deliver on more multiple marketing initiatives is deemed more valuable than specialization in a single capability.

Individuals:

- Must exhibit a through conceptual understanding of the entire marketing promotions process & capabilities that support these.

- Must have at least 2-6 years of experience with campaign management systems, marketing resource management, digital marketing or social media.

- Must have clear understanding and preferable working experience across digital channels, NBA (Next Best Action), event based campaign triggers, Real time marketing

- Must have deep understanding of different kind of marketing programs that clients are leaning towards and how clients measure the returns on the marketing dollars.

- May have experience in managing the sourcing & procurement of marketing collaterals working with creative agencies

- May have experience in creating Social media strategy for the clients as required and be able to demonstrate marketing effectively using the emerging social channels

- Must demonstrate excellent project management skills, strong communication with the ability to present findings to multiple levels.

A valid H1B will be beneficial

Skills Required:

Functional Technology

Consulting General

Marketing Campaigns

Event Based Marketing

Marketing Automation

Multi-Channel Campaign Management

Offer Management

Campaign Development and Execution

Campaign Response Analysis

Campaign types: Acquisition, Retention, Cross-Sell, Up-Sell, Attrition campaign, loyalty

Enterprise Marketing Management

- Integrated Marketing Management

Marketing Resource Management

- Marketing Planning

- Marketing Budget and Resource management

- Marketing Program Calendar

- (Online/Enterprise) Content Management System

- Workflow Management

Digital Asset management,

Social Media

- Social Media Monitoring/Listening,

Digital Marketing,

Creative production management, Project management IMM stack

IBM Unica suite (Importantly Affinium Campaign , Interact, Optimise , UMO ),

Teradata Aprimo

SAS MO

Siebel, Oracle,

Cordiant / Pega

SFDC Exact Target , SFDC Marketing cloud

Adobe Neolane / Adobe Marketing cloud

Eloqua

Marketo

Social Media listeners

Radian6, clarabridge

Digital Platforms

- CQ5 / AEM Structured problem solving, quantitative & qualitative diagnostics, conceptual skills, written & oral communication, presentation skills

- Proactive, team player, flexibility in travel

Interested candidates can reach me at the following address mentioned below. Do give me a call or connect with me through linkedin if your profile suits the respective opening.

Namit Mehta
Recruitments | Associate Consultant
Signature Staff India Private Limited | A-1, Sector-10, Noida 201301
Direct: +91 120-4044100 | Mobile: +91 8527640844 | Reception: +91 120-6500231
www.signaturestaffindia.com | in.linkedin.com/pub/namit-mehta/76/621/5b7/

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.