Senior Consultant at Career Advantage
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Business Head - Events - Media (8-20 yrs)
Role Description :
Title : Business Head , Events
Direct Reports (2); Total team : 20
- Responsible for the profit and loss for the vertical.
- Responsible for revenue, overall business strategy and running the vertical as a financially independent business unit
Key Responsibilities:
Responsibility : Deliver on P&L as per plan
Tasks:
- Develop and implement business strategy
- Overall revenue responsibility;
- Optimize client relationships
- Plan and manage marketing, PR and branding activity
- Analyze the financial performance of the function and identify and remove bottlenecks to performance
- Scan the environment to gain insights into competitor strategies, potential business opportunities and market trends
- Plan and manage profitability as per plans
- Plan and manage costs within budget
Performance standards:
- Deliver:
- Overall Revenue
- Profitability
- Ensure operational costs do not exceed budgeted levels
- Collections
- Grow client count
- Drive inorganic and organic growth
Responsibility : Talent / Staff Management
Tasks:
- Plan and direct staffing, training, and performance evaluations to develop and control sales programs.
- Provide coaching and regular one-on-one meetings for staff.
- Establish accountability for achieving results through entire sales team.
- Set stretch goals aimed at developing the business skills and competencies
- Manage all aspects of reward and recognition necessary to reinforce and communicate important messages about performance and organization direction and values
Performance standards : Employee retention and employee satisfaction ratings
Responsibility : Integral member of the Management Team
Tasks:
- Work with senior management team to develop and maintain a strategic perspective based on marketplace and constituent needs and satisfaction in organizational direction, program and services, and decision-making; and, ensure the overall health and vitality of the vertical.
- Help make sure that the Company’s philosophy; mission and vision are pertinent and practiced throughout the organization.
- Develop and coordinate means to seek regular input from the Company’s key constituencies regarding the quality of programs and services and the Company’s relevance.
- Help formulate and administer policies to ensure the integrity of the Company.
Performance standards:
- Has respect of the department and actively participates.
- Leads and encourages involvement from others in staff meetings.
Primary Interaction : Nature
External:
Clients: Agencies, Advertisers, Institutions
- Develop key relationships across clients and agencies
- Maintain and develop new business with clients and agencies to attract their desired demographic.
- Function effectively within major advertisers seeking access to urban markets
- Present professionally to major corporations/institutions
External media : As and when required
Internal:
- Station Heads : Work closely to plan the most effective sales strategy for all sales from the stations.
- Executive Management : Regular updates and meetings with Executive Management
- Programming and Marketing : Regular meetings and updates with Marketing to drive activities that help promote brand building and increase sales
Unique Knowledge & Skill Requirement:
- Strong management skills to drive business results
- Strong national client relationships in any or all: Automotive; Adult Beverage, Beverage, Entertainment, Music, CPG, Pharmaceutical, Leisure, Apparel, Foot Wear; Financial Services, Luxury Goods and others.
- Good with meeting and exceeding targets.
- Leads by example by creating a culture of “Lead and Win”
- Ability to work in concert with the interactive group when required
- A person who enjoys building other executives to succeed in a dynamic environment
- Successful track record of delivering business results
- A strong understanding of the India market as it relates to all kinds of events taking place in the entertainment industry
- Strong communication skills to gain consensus internal and external
- Self-motivated, proactive, strong work ethic. Intelligent strategic thinker.
- Creative business person who takes advantage of opportunities. A person who can also create their own compelling opportunities for clients and the Company
- Time management and financial skills.
Profile:
Qualification : Education & Experience:
- MBA from Premier institute
- 10-12 years of experience in sales and marketing and around 2-3 years of handling a P&L responsibility.
- Proven track record of high performance
- Excellent analytical and communication skills; ability to strategize and execute; ability to lead and build a team
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