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21/08 Manish Rajawat
Director at Intellectual Capital HR Consulting Pvt Ltd

Views:77516 Applications:744 Rec. Actions:Recruiter Actions:20

Business Head - Digital Marketing - BFSI (7-16 yrs)

Mumbai Job Code: 484543

Business Head- Digital marketing

- Lead & Drive Sales strategies to ensure Distribution expansion

- To manage the P & L of the DMT Business

- To spearhead the Marketing strategy & drive marketing initiatives including Brand's visibility in the market, developing consumer understanding through Market Research, driving BTL activities

- To lead Key Accounts vertical & develop Strategy to acquire Bulk accounts

- New product launches, Sales Strategy and Planning

- Identify consumer segments and devise strategic plans to achieve the volume growth for DMT business

- Work closely with marketing group and HR to create consumer awareness and drive revenue, Manpower planning, recruitment, motivation and employee retention

- Identification and closure of new business verticals for Domestic money remittance

Sales Team productivity enhancement. :

- Responsible for Trade Margins and Distributor ROI.

- Roll out of special sales promotions. Visibility and Branding at point of sales and strategic locations.

- Training of sales staff, distributor sales team, Promoters and BCs/agents.

- Responsible for various S&D KPIs like revenues, acquisition, activating outlets, transacting outlets, site utilization, prepay documentation and quality, KRO management, Acquisition budget management and other sales activities.

- Shouldering responsibility of ensuring to keep 80% to 90% channel active

- Keep eyes open for competitors and make strategy accordingly.

- Product enhancement as per market need or user friendly.

- Accountable for increasing Market share of Domestic money remittance.

Candidate Specification :

Qualification : MBA - Marketing / PG - Marketing

Exp. :

- 10-15 years of exp. Out of which 4-5 years with domestic remittance industry.

- Preferably should have shouldered PAN India level role in earlier assignment with involvement in strategy planning and overseeing execution

- Strong skills in process-engineering and ability to get into atomic level of detail for all critical processes in the complete delivery chain.

- Ability to work in a high pressure, time sensitive organization with an unrelenting focus on overall customer experience and a clear sense of purpose

- Ability to develop and maintain business relationships and work cross-functionally across teams in the organization.

- Exceptional thought leadership, people management and mentoring skills.

- Highly motivated with a proven track record of successful delivery.

- Strong analytical skills with a good understanding of finance and accounting principles.

- Strong understanding and appreciation of technology and its role in supporting service delivery and operations in an eCommerce environment.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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