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30/08 Melissa
Consultant at Ushta Te HR Consultancy

Views:3939 Applications:28 Rec. Actions:Recruiter Actions:0

Business Director - Programmatic (4-8 yrs)

Mumbai Job Code: 370317

Responsibilities Include :

- Deliver business goals for the SBU. Build, manage, mentor and grow a high performance team of traders and analysts to manage different business models and drive client adoption

- Collaborate with digital leads to evangelize programmatic and deliver on revenue targets

- Deliver Programmatic strategy for clients.

- Build case studies with clients across key verticals (FMCG, Tech, Auto, BFSI)

- Own operations and master trading-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges

- Manage client campaigns including: strategy development for various brands across the portfolio, project management, report delivery, and client communication

- Work closely with our partners (technology, media, and data) to oversee the launch and execution of campaigns

CANDIDATE PROFILE :

Required Experience : 5 - 7 years of work experience of which 2+ years of Programmatic experience is required.

- Extremely strong understanding of Online Media Should have worked on DSP platforms like DBM, Mediamath, Appnexus etc

- Should be aware of Adserving technologies, and analytical tools like GA and Omniture

- Should be conversant with measurement tools used in Programmatic like Atlas,Neilsen,IAS etc

- Expert proficiency in Excel and comfort in handling large volumes of data in deriving consumer insight. Advanced understanding and experience with Ad Trafficking (DoubleClick specifically a plus)

- Proactive, self-starter, capable of setting goals and reporting progress against them

- Excellent client management skills and confident in analyzing data.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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