BTL Marketing Role - Food Tech Startup

Key Responsibilities :

- Be responsible for owning,

Desired background:

Educational background - Graduate, Post Graduate

- 3-5 years of work experience with a FMCG/Retail/ Consumer Brand/ eCommerce Venture Knowledge of Retail, consumer goods industry, online industry

Desired Competencies:

- Excited by the opportunity of disruption & change

- Management experience and a strong leader

- Desire and ability to think like the customer

- Ability to translate strategies into execution plans and take them to completion Highly analytical

- Willing to take risks to grow the category in a rapid pace

- Excellent verbal & written communication with interpersonal skills

- Strong understanding of technology and business

- Must be willing to learn & unlearn

- Ability to connect with people across teams & levels

- Ability to work with multiple vendors & agencies and drive ambitious goals through them Hard negotiator & a believer in - performance- & - meritocracy

- Ability to understand & appreciate the operational challenges of the business

- Develop and monitor the strategic direction of our brand's positioning and the integration of all brand activation in line with the core brand idea.

- Independently Building, Overseeing and managing a TEAM of Sales managers, marketing operations executives, Interns, Promoters etc

- Overseeing and managing agencies, incl. advertising, media, promotional, and other agencies as applicable to these activations

- Ideation, Creation & implementation BTL plans for us

- Responsible for ensuring effective execution of BTL activities

- Branding, Promotions, Road Shows, Events, Exhibitions, Visual Merchandising, etc.

- New Category / Catchment launch activities.

- New Catchment and product related branding, communication, promotion & Launch plans ( to work closely with the Digital/ Social media team & PR/ Communications team to effectively execute these new launches ) managing and controlling the budget

- Leading and managing the innovation pipeline for the company

- Market Research & Competitor analysis to be continuously shared with the TEAM

- Periodic Reporting & post-campaign analysis and evaluation of the effectiveness of the campaign

- Establishing clear and measurable KPIs, reviewing the brands performance against targets and directing revision of plans, where possible to correct under performance within agreed budgets.

- Willingness and ability to travel extensively and work under demanding and highly performance driven work environment .

- Open to feedback & criticism and in a constant quest to improve .

- Ability to work with a cross-functional team across sales, customer experience, product development, engineering and operations. In this role, you'll be involved with the offline marketing strategy from beginning to end

- Passionate & excited about food & a big believer in consumer brand play

Our Promise To You:

- We will value self-awareness, intellectual honesty, judgment, empathy and positive energy over years of experience

- We are willing to roll up our sleeves and get our hands dirty

- We have no industry baggage and we are willing to try out new ideas

- We are always excited to hear from you