GENERAL DESCRIPTION OF JOB:

- Local responsibility for competitive product ranges and positioning suitable for Indian conditions (ensuring with quality, development and service), based on BSH product platforms, depending on market and strategy demand

- Operational responsibility for category strategy and performance (turnover / Market Share, market shares, CM1 & CM3 profitability), by driving all relevant stakeholders

- Ownership of marketing budget for the category and its utilization for achieving category targets

- Developing and implementing product and program strategies and action measures (sell-in and sell-out) designed to realize the market potential for our products, based on in-depth sales performance and market analysis

- Generate a superior market / consumer / category understanding to become the foremost category expert

DETAILED DESCRIPTION OF JOB:

Overall :

- Define growth targets for Pxx, based on product roadmaps and market potential

- Deliver category targets (turnover, sales units, market shares, CM1 & CM3 profitability) by driving interaction sales, whilst mobilizing communication and training activities for supporting targets

- Ownership for marketing budget utilization and allocation (brand, communication route), in conjunction with brand marketing

- Launch management of new product introductions (regular updates + new developments)

- Active variant management to balance range depth and sales requirements, including creating India-specific and adapted variants for Indian requirements

- Sparring partner and information provider for product related queries

- Responsible & accountability for all 4 P's (Product, Price, Place & Promotion) in the product category

- Drive strategic co-operations with relevant partners (e.g. detergent manufacturers) to the category for joint activities to drive sales

Market knowledge:

- Generate superior market understanding of competitive landscape (company profiles, products, ranges, positioning)

- Analyze market trends (size, feature trends) and derive implications on BSH product strategy and roadmaps

- Competition benchmarking (product, price, promotions, distribution) to derive short-term action measures and mid-/ long-term strategies for BSH India product portfolio

Consumer understanding:

- Establish in-depth consumer understanding with usage and purchasing behavior of BSH target groups

- Evaluate latent consumer needs for future product developments and positioning

Product knowledge:

- Create in-depth product knowledge beyond features, also on superiority in quality and manufacturing

- Provide selling stories and detailed product specific information (consumer benefits, quality standards, etc.) for communication, training and sales pitch

Category understanding:

- Create competitive product portfolio / roadmap (features, price) for responsible Pxx, based on market demands, existing/ future product platforms and strategy fit to BSH India

- Trigger and drive product initiatives for future product developments to support growth strategy of BSH India with products suitable for Indian conditions (ensuring with quality, development and service departments)

- Define business cases for new product initiatives based on market and consumer understanding and product positioning

- Monitor closely sales & profitability performance of own P & L and develop product and program strategies and action measures to support sales targets

- Define distribution strategies for product portfolio and ensure implementation

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.