Britannia - Manager - Trade Marketing

Position Overview:

Vendor Management & creation of supplier base for visibility & promotions.

- Handling Retail activation - from conceptualization to execution for maximum channel extraction and profitability.

- Devising various consumer- connect programs, thus providing an impetus to Sales.

- Creating a dominant Visual Impact for Britannia.

- Co- ordination with the Central Marketing team on National level promotions & branding activities.

- Build shopper- centric approach to channel strategies

Job Requirements : MBA

Experience: 5- 8 years in FMCG/Telecom/Consumer durables

Key Responsibilities:

Brand Activation:

- Planning & Executing all BTL activities- Events, promotions, product placement, & corporate sampling

- Tracking of activities of competition/ market trends & customer preferences

- Retail planning & outdoor media, MT branding & activation

- Responsible for creative development & media planning for all ATL/BTL communication

- Closely work with Brand teams for Brand agenda with Channel

Budgeting:

- Preparation of budgets & allocation of the same

- Control the budgets & expenditures for higher market share & visibility

- Budget tracking systems management

- Budget planning & spends reporting on activity & period basis

Trade Activation:

- Provide Clutter- breaking visibility. Handling all promotional activities

- Developing merchandise to increase awareness, support BTL activities and provide a differential impact for Britannia in stores

- Developing strategies to maximize market share through regular consumer interactions & market research

- Retail Activation: Conceptualization to execution

- Consumer connect programs

- Provide Shopper solutions

Vendor Management:

- Co- ordinate & develop vendors, audit agency & manpower agency for smooth Trade Marketing operations

- Creation of supplier base for visibility & promotions"

Planning:

- Developing game plan to align Trade Marketing strategies with the Overall Sales Strategy

- Calendarize & execute the plan

- Track progress,do course correction & measure the key metrics to achieve the desired shifts

- Ensure all plans are in place and periodic tracking of channel performance and sampling programs