Branding & Marcomm Lead - Funded BFSI Startup

Designation: Branding & Marcomm Lead

Responsibilities:

Work with the founders to define the brand identity, positioning and proposition

Create short to medium term brand and marketing objectives and a detailed plan to achieve these objectives. This will need deep thinking, channel evaluation as well as creative ideation

Develop an ecosystem of marketing vendors pan India for campaigns and activations

Support the sales team with all marketing requests

Be the go to person for all B2C as well as B2B campaigns of the company

Hire and manage interns for activities like content writing, social media, creative designing, roadshows, corporate events and so on

Constantly track and evaluate competitor activities for reactive planning, if any

Requirements:

Prior experience and understanding of defining a brand from scratch in a B2C space

Experience of working on omni-channel campaigns including print, activation, digital and so on

Understanding of Digital marketing : SEO, SEM, Affiliates etc

Understanding of financial products will be an added advantage

Experience of planning, developing and executing multiple campaigns simultaneously

Ability to create ROI driven plans within limited budgets

Experience of managing agencies with rigorous planning and follow-up. Gives and takes feedback well

Ability to work without much structure and supervision. Start-up fit and self motivated

Ability to work with cross-functional team members like sales, tech etc to drive your campaigns internally and with customers

Location: Mumbai