Branding - Apparel/Retail/Fashion (10+)

Written by: MBA Jobs on Thursday, 18 August 2011

Posted in :Sales & Marketing Jobs

Job Code: 35847

Location: Mumbai

Client: A retail company in Apparels.

Position : Deputy General Manager - Marketing / Branding

Location : Mumbai (Mumbai based candidates only apply)

Experience : 10 years of work exp who have been responsible on the brand positioning and building activities from Apparel, retail, Accessory or any other fashion industry focused on product marketing.

Qualifications: Graduate / PGDM / MBA

Position Description:

1. Contribute appropriately as the Brand head of the Marketing team to the delivery of overall strategic planning and achieve objectives of the Company

2. Work on Marketing Mix, Creative strategy, Product Development and Portfolio Management to ensure delivery of brand objectives-

3. Undertake ongoing analysis and review of performance of the brand, channels, segments and regions to assist in identification of relevant trends, key issues and/or opportunities

4. Work with the Sales team to develop promotional initiatives to profitably increase market share within budgeted cost parameters

5. Monitor competitive brand, communications and product development activities and to actively share key findings internally

6. Liaise with advertising/Research/Media agencies to develop campaign and achieve brand objectives

7. Coordinate with sales/supply chain /design with regard to cost efficient sourcing and product development

Those interested and matching the above criteria, please send the resumes at sampada.m@vitasta.net

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