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This position has been closed. Please do not apply.
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Manager – Brand Management/Market Research/Consumer Insights– Retail / CPG / FMCG Industry, Bangalore (4 + Years of exp)
Competency- Skills & Knowledge/ Values and Behaviours:
- Experience in Market research protocols, Brand management, Consumer insights & Analysis:consumer segmentation, opportunity mapping, brand building
- Demonstrated skills in data interpretation, analytical thinking, developing analytical constructs to marketing challenges
- Experience in using research and market data to draw consumer insights and derive marketing plans will be preferred
- Should have clarity of thought and strong communication skills
- Should have an idea/ interest in application of quantitative techniques to guide marketing and
business strategy
In Details Description:
- Hands on experience in strategy formulation through market research & branding by conducting various marketing studies on CPG/FMCG industry keeping abreast of market trends & competitor moves
- Extensive experience in Brand Equity & Image studies, New Product Development, Sales & Distribution studies, Market Sizing and Opportunity mapping, Pricing analysis, Consumer behavior Studies (Consumption Needs & Occasions, Dayparts, and Demographic analysis, etc) and Consumer profiling, Advertisements tracking and evaluation (pre & post launch testing), Trade Promotional Activities and Marketing Campaign studies for fine tuning the marketing strategies for the client
Brand Management:
- Developing long term and short term brand plan and required marketing initiatives to achieve the brand objectives at national and regional level.
- Handling above-the-line activities involving brand properties, media planning, on-air communication, radio, print, outdoor, theater and mall activations.
- Handing below-the-line activities covering product portfolio optimization, trade and consumer promotions, events planning and execution, merchandising development and visibility tools.
- Coordinating with sales team, trade marketing team, research agency, OOH agency, contractors and other vendors for developing and implementing marketing activities.
Academic: Full Time Masters from Reputed School
Mandatory Essentials:
Should be only from Retail / FMCG / CPG Industry
Should be in Brand Management, Market Research & Consumer Insights.
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This position has been closed. Please do not apply.
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