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15/07 Shailendra Saini
Principal Consultant at Talent Leads Consultants

Views:10881 Applications:344 Rec. Actions:Recruiter Actions:147

Brand Marketing Manager - FMCG (5-10 yrs)

Kolkata Job Code: 472466

Location: Kolkata

Looking only from FMCG Company

The role leads Marketing Communications for the Brand Tea- define marketing plans for various brands and categories, drive customer loyalty and enable revenue growth.

Key Responsibilities :

Darjeeling & CTC Portfolio - All Brands :

- Create and execute a defined marketing strategy and brand communications that supports growth and enhances market share and generates revenue

- Drive key strategic initiatives with customer knowledge and insights to achieve deeper penetration in current and new markets

- Advice on the translation of the overall strategy to localized catchment led marketing plans and activities - trade Marketing and BTL activities

- Handling of P&L of all the brands and closely monitoring market reports to understand trends and fix plugs

Teapot :

- Help in the development of the HORECA vertical of Teapot

- Lead the set up of new cafes and lounges. Coordination with various stakeholders and vendor management. Advice on concept design, menu creation, offerings, staff protocols, etc.

- Work in tandem with the Operations team to ensure the vertical resonates the Group branding strategy

- Devise and execute regular activities to promote footfalls, build customer engagement and walk in generation

New Product Development :

- Assist the team in the development of new products to meet needs of market

- Follow trends and share insights on packaging and branding

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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