Brand Marketing Head - FMCG

A comprehensive understanding of North Indian market.

- Candidate must have good exposure of FMCG marketing sector.

- Category business planning.

- Portfolio planning.

- New product / product extension planning, development launch.

- Packaging development.

- Prepare packaging brief covering brand positioning.

- Trade promotion (domestic market)

- Consumer promotion (domestic market)

- Identify the external agencies and evaluate the feasibility of co-promotion by tying up with external agencies. Seek approval for co-promotion etc.

- Brand plan review.

- Consumer complain addressal.