Brand Manager - Telecom

Brand Manager/Top 5 Mobile Operators/7-12yrs

Purpose of the Job :

The purpose of this role is creation of world class communication solutions for the brand. This role is expected to deliver around 4 high impact national campaigns - with a full 360. In addition, this person is expected to manage all communication requirements needed to support specific marketing verticals.

Deliverables :

Strategy development :

- Unearth insights from primary & secondary sources & be the voice of consumer logic.

- Ensure that research & direct consumer data is used to consistently sharpen our strategic focus

- Interface with the product marketing group to influence the pipeline of products/ propositions

Creative development :

- Management of workflows & timelines for development of ATL campaigns (across TV, print, retail, digital, outdoor & radio)

- Complete oversight from brief to output for all BTL campaigns

- Manage 3rd party vendors (e.g. film producers, photographers) to ensure we get best in class quality

In market efficiency :

- Ensure management of timelines for campaign (ATL & BTL) development

- Ensure total compliance with brand guidelines

- Liaise with Circles to ensure most effective deployment of campaigns

- Work with the media team to ensure that most efficient solutions are deployed

People Development / Team Management :

- Ensure that agency resources are fully engaged/ keen to work on our business

Educational Level :

Must have :

- MBA or equivalent Business Management Diploma

Working Experience :

Must have :

- 7 - 12 years experience with significant exposure to advertising development either in brand management or advertising roles- preferably on top brands/top agencies.