Brand Manager - Tata Ceramics

Scope of the role: Portfolio management & communication for Tata Ceramics

Job Profile:

Product management:

- Creating and managing the ceramics portfolio, which includes retail, hospitality and gift articles as three different categories.

- Development and launch of new range of products based on market feedback.

- Driving new product calendar in coordination with Tata Ceramics, sourcing, Design studio, external design house.

- Analyzing Competition and driving market shares.

- Ensuring delivery of budgeted margins.

- Analyzing and optimizing product mix

Communication:

- Developing and Executing the Advertising & promotion plan:

- Including mass media, local level advertising, BTL & PR, Digital media, Channel specific promotions, etc.

- Analyzing the marketing effectiveness of campaigns.

- Customer understanding & engagement

Key Deliverables:

- Delivering budgeted business plan for Ceramics category i.e. Vol, Val and Margin

- Deliver key campaigns as per objective

The right person:

- Graduate in any discipline with MBA in Sales/ Marketing from a good institute with minimum 4-5 years work experience in brand management.

- Experienced in consumer research

- High energy and a passion

- Excellent communication skills