Brand Manager ( Snacks ): Foods/FMCG/Commodities

We require a Brand Manager ( SNACKS ) for a Leading Speciality Food Brand in India & Abroad, one of the trusted Brands in 4 continents, has won several prestigous accolades both in India and abroad,stands strong as the leading processor and exporters of packaged basmati rice in the country. The company is a dynamic and diversified agribusiness and foods company dealing into varied businesses such as Organic Foods, Grain Storage, Staple Foods and Healthy snacks market with a turnover of 3000+ crores.

- The Organization takes pride & is known for Sustainable Growth, Brand Focus, Integrated Business Model, Culture of Ownership & a Customer Centric Focus.

- In India alone, Brands are featured in more than 1,00,000 outlets, Sells over 300,000 Metric Tons of Packaged Basmati Rice Every Year.

- The Organisation is expanding its Distribution Network, increasing Investments in Advertising & Brand Promotion, Compounded Annual Growth rate of more than 20% Year on Year, 4000+ Food Service outlets in India.

- Company has formed a Joint Venture with Leading Japanese Snacks Maker, Global Leader in Rice based Snacks for healthier Snacking options

It has a strong global network in more than 65 countries across the globe in major markets like USA, UK, Germany, France, Spain, Middle East, South Africa, Mauritius and Australia.

JD:

- MBA (Sales & Marketing) from a premier institute/ 5-7 years of experience in Foods/FMCG/Beverages/Commodities marketing with FOCUS on catering to READY MADE SNACKS

- Implement the marketing strategy for the SNACKS product line. The role would also be responsible for supporting all the branding initiatives for the product line including advertising and media relations

Strategy & Planning :

Marketing Strategy :

- Assist the Head, Marketing in preparing the annual marketing budget in line with the overall business objectives, Formulate the media promotion strategy for promotion by recommending an optimum mix of media channels and media buying

Operations :

Brand Branding :

- Translate business strategy/ plans into financial/ bottom-line impact through effective marketing and promotion of product lines

- Interact with the Sales team regarding the events that are being organized under the Brand and keep them updated with the branding plans

- Identify and interface with advertising / communication agencies to execute branding, promotion/advertising campaigns and ensure adequate coverage of the events in the concerned media space

- Ensure a high level of brand recall in each product segment

- Content development and creative planning to execute the advertising plans in line with the overall marketing strategy

- Lead the preparation of marketing content and material for communication

- Lead the design of communication collateral, posters, advertisements, presentation templates and other material required for an effective sales pitch

- Work in close coordination with the Sales team and use the same for arriving at a detailed Customer evaluation to ensure the best branding

Customer Relationship Management :

- Develop customer relationship building processes and ensure their implementation at the operational level

- Develop and implement processes to capture market information and changing customer preferences, analyze them and highlight key trends and their impact

- Establish and deploy service level agreements with various vendors and service providers

Financial & Control :

- Ensure adherence to the approved budget set at the beginning of the year

- Drive efficiency in processes by identification of cost effective channels for effective brand related publicity and advertisement

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