Brand Manager/Senior Brand Manager - Personal Care - FMCG

Requirement for Brand Manager (4-6 yrs) & Sr. Brand Manager (7-8 yrs) for Personal Care division for FMCG Company

Location- Kolkata

Mandatory Requirements :

Qualification-MBA ( Marketing)

Should have experience of personal care division.

Job Role:

Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans.

- Understands & defines the brand identity & align all the brands plans accordingly

- Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity

- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity

- Coordinates with R&D for product conceptualisation, positioning, new product development etc.

- Develops and executes plans for brand extension.

- Develops annual plans and budgets for the brand

- Keeps track of all brand related expenditures vis-a-vis budgets

- Provide strategic guidance to brand executives to develop these strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities).

- Coordinates with internal & external media agencies for implementation of the Brand's strategy.

- Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.

- Ensures that the brand focus is maintained through media & PR activities.

- Monitors and tracks of performance of brand based on specified criteria.

- Ensures that the top-line & bottom-line objectives of the brand are strictly met.

- Develops various schemes incentive / discount to increase the contribution of the brand.

- Ensures that the team is adequately trained in both functional and behavioural aspects on a regular basis

Knowledge:

- Market research

- Brand management and communication

- Knowledge of Media, advertising & promotion

- New Product launches, packaging development

Sadhna jha