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Brand Manager/Senior Brand Manager - Personal Care - FMCG (4-8 yrs)
Requirement for Brand Manager (4-6 yrs) & Sr. Brand Manager (7-8 yrs) for Personal Care division for FMCG Company
Location- Kolkata
Mandatory Requirements :
Qualification-MBA ( Marketing)
Should have experience of personal care division.
Job Role:
Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans.
- Understands & defines the brand identity & align all the brands plans accordingly
- Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity
- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity
- Coordinates with R&D for product conceptualisation, positioning, new product development etc.
- Develops and executes plans for brand extension.
- Develops annual plans and budgets for the brand
- Keeps track of all brand related expenditures vis-a-vis budgets
- Provide strategic guidance to brand executives to develop these strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities).
- Coordinates with internal & external media agencies for implementation of the Brand's strategy.
- Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.
- Ensures that the brand focus is maintained through media & PR activities.
- Monitors and tracks of performance of brand based on specified criteria.
- Ensures that the top-line & bottom-line objectives of the brand are strictly met.
- Develops various schemes incentive / discount to increase the contribution of the brand.
- Ensures that the team is adequately trained in both functional and behavioural aspects on a regular basis
Knowledge:
- Market research
- Brand management and communication
- Knowledge of Media, advertising & promotion
- New Product launches, packaging development
Sadhna jha
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