Brand Manager - OTC - Pharma

Looking for Brand Manager for the OTC division of a Pharma Company to be based at Hyderabad. Please go through the below mentioned details:

ROLE
Responsibilities:

1. Achievement of topline and bottom line

- Drives brand growth on year to year basis.

- Improve market share of his/her brands by effective communication strategy for creating differentiated positionings

- Work with External media and creative agencies to make sure that media execution is line with media strategy and brand plan.

- Articulate the strategy and marketing plan for the brand to the team to reproduce it in the communication to build the brand recall in the consumers.

- Ensure smooth operations of marketing deliverables like visual aid, agreed inputs, literature and cycle meets etc to field sales.

- Constantly take feedback on market intelligence from sales management team about the brand movements and competitor activities.

- Analyze the brand/ category performance through syndicated and customized data / research data points.

- Achieve cost improvements over the agreed SG&A expenses.

2. Brand & Consumer Activation

- Designs develop and implement brand / consumer relevant activations.

- Evaluate against action standards and set metrics.

3. Consumer Understanding

- Develop complete consumer understanding of the brand consumer segments

- Plan and execute various market research / insighting studies that will monitor current products and evaluate opportunities & future products.

4. Planning

- Involve in the annual budgeting with a constant focus to move up the ladder in the category leadership.

- Set objective for next year based on the learnings from the market intelligence and performance in all the brands